In a June 2015 interview, casting director Jennifer Starr chats with Into The Gloss about Bruce Weber, social media, and offers some advice definitely applicable to models.<\/p>\n
The casting element of the work was just super huge. It sort of took over. I\u2019d go to Argentina, England, and all around America to college campuses to find people because, at that time, Bruce loved new models. That was his thing. So if Versace was wanting to do a shoot in Argentina, they\u2019d send me a month or six weeks ahead of time to find the cast. Now that I look back\u2014I was 22 years old, alone with a Polaroid camera and a suitcase full of film\u2014dream job!<\/p>\n
I\u2019ve always tried to understand who my client is. Who am I casting for? What is the brand? As much as I\u2019m being hired for my aesthetic, I\u2019m being hired for my aesthetic to fit within the brand. Sometimes you want to lead them in a different direction and give them advice, but I think it\u2019s important to be versatile. Bruce Weber\u2019s aesthetic and Steven Meisel\u2019s aesthetic were very different. You have to do your research and you have to understand who you\u2019re working for\u2014but also know that they are hiring you for your opinion and your aesthetic.
\nAlmost more than half of the jobs I get asked to cast, they\u2019re asking what a model\u2019s Instagram following is, and I\u2019m casting based on\u2014but not solely\u2014their Instagram following. It\u2019s sort of crazy that in 2015 an Instagram following has become a standard of beauty. So the game has changed. Instagram is definitely a game-changer, and I think that you have to get on board with it. I want there to be a backlash, but I don\u2019t think it will happen because I think it\u2019s a tremendous opportunity to cross-brand. I think the one good thing that comes out of it is that it\u2019s teaching people and models today that they have to develop a sense of self and a unique point of view, whereas maybe that wasn\u2019t super-important in the past. Personality is very important. And I knew that from the beginning!<\/p>\n","protected":false},"excerpt":{"rendered":"
In a June 2015 interview, casting director Jennifer Starr chats with Into The Gloss about Bruce Weber, social media, and offers some advice definitely applicable to models. The casting element of the work was just super huge. It sort of took over. I\u2019d go to Argentina, England, and all around America to college campuses to […]<\/p>\n","protected":false},"author":10,"featured_media":10806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[655,625,1469,483,1472,762,482,1470,1471],"class_list":["post-10805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bruce-weber","tag-casting","tag-casting-director","tag-instagram","tag-instamodel","tag-into-the-gloss","tag-social-media","tag-steven-meisel","tag-versace"],"_links":{"self":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/10805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/comments?post=10805"}],"version-history":[{"count":1,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/10805\/revisions"}],"predecessor-version":[{"id":10807,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/10805\/revisions\/10807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media\/10806"}],"wp:attachment":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media?parent=10805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/categories?post=10805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/tags?post=10805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}