{"id":13350,"date":"2016-05-30T10:13:16","date_gmt":"2016-05-30T07:13:16","guid":{"rendered":"https:\/\/model.world\/directory\/?p=13350"},"modified":"2025-03-15T16:52:33","modified_gmt":"2025-03-15T13:52:33","slug":"why-helena-christensen-never-became-a-brand","status":"publish","type":"post","link":"https:\/\/map.model.world\/directory\/why-helena-christensen-never-became-a-brand\/","title":{"rendered":"WHY HELENA CHRISTENSEN NEVER BECAME A BRAND"},"content":{"rendered":"<p style=\"text-align: justify\">Helena Christensen&#8217;s new collaboration with lingerie giant Triumph is a rare one for the legendary model. She spoke to Vogue UK:<\/p>\n<p style=\"text-align: justify\">[She] never put her name to merchandise and spin-off collections in the way that some of her fellow supermodels did &#8212; but the Danish model doesn&#8217;t regret that decision for a minute.<\/p>\n<p style=\"text-align: justify\">&#171;I never did it, and I probably lost out on a lot of deals because of that, but it just didn&#8217;t feel right,&#187; Christensen admitted during an interview to promote her latest collaboration with Triumph which is proof, if anything, that anything she touched would have turned to gold. &#171;I always thought, &#8216;OK, you&#8217;ve got what you need, you&#8217;ve saved up what you could, so now you can work on things that inspire you.'&#187;<\/p>\n<p style=\"text-align: justify\">&#171;I&#8217;m not ambitious in that regard at all,&#187; she told us of garnering followers and fans. &#171;Whether it&#8217;s modelling, photography, designing, whatever I&#8217;m doing, I like little intimate projects. Most of what I&#8217;m doing just now as a photographer is for little underground magazines &#8212; not something that everyone is going to see. When someone approaches me, and says, &#8216;we have this great project, it will have millions of viewers,&#8217; I think, &#8216;oh god, no! That sounds horrible!'&#187;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helena Christensen&#8217;s new collaboration with lingerie giant Triumph is a rare one for the legendary model. She spoke to Vogue UK: [She] never put her name to merchandise and spin-off collections in the way that some of her fellow supermodels did &#8212; but the Danish model doesn&#8217;t regret that decision for a minute. &#171;I never [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[333,345,1],"tags":[2165,1727,2164,2053,648,818,2161,936,2162,482,1267,2163],"class_list":["post-13350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modelling","category-models","category-uncategorized","tag-brand","tag-branding","tag-collaboration","tag-danish-model","tag-denmark","tag-female-model","tag-helena-christensen","tag-lingerie","tag-older-model","tag-social-media","tag-supermodel","tag-triumph"],"_links":{"self":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/comments?post=13350"}],"version-history":[{"count":1,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13350\/revisions"}],"predecessor-version":[{"id":13363,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13350\/revisions\/13363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media\/13351"}],"wp:attachment":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media?parent=13350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/categories?post=13350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/tags?post=13350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}