Many cosmetic and hair product ads feature pictures that are\u00a0no more than the head and shoulders of the model. You might
\nthink that height and body measurements don\u2019t matter for such\u00a0modeling work, since it doesn\u2019t show anyway. Sometimes you\u2019d\u00a0be right \u2013 \u201cbeauty models\u201d can be \u201cnon-standard\u201d fashion models,\u00a0and do sometimes get selected from more \u201ccommercial\u201d\u00a0agencies. Still, the strong tendency in the high-end beauty\u00a0product advertising is to use \u201ceditorial\u201d faces. For the last decade\u00a0or two that has meant high cheek bones, chiseled features \u2013 very different from the pretty \u201cgirl next door\u201d type. Editorial fashion\u00a0agencies recruit models with such faces, not only for cosmetic\u00a0ads, but for all of their editorial and fashion campaign work.\u00a0They have wide appeal among fashion clients.\u00a0But such faces are not used much in commercial print work,\u00a0which is more about attractive mainstream types. If a person\u00a0\u201clooks like a model\u201d they may be disqualified from doing most\u00a0commercial print work. So \u201ceditorial faces\u201d that happen to be\u00a0attached to tall, slim bodies get fashion agencies; the same face on\u00a0a shorter body may not find any agency.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many cosmetic and hair product ads feature pictures that are\u00a0no more than the head and shoulders of the model. You might think that height and body measurements don\u2019t matter for such\u00a0modeling work, since it doesn\u2019t show anyway. Sometimes you\u2019d\u00a0be right \u2013 \u201cbeauty models\u201d can be \u201cnon-standard\u201d fashion models,\u00a0and do sometimes get selected from more \u201ccommercial\u201d\u00a0agencies. […]<\/p>\n","protected":false},"author":43,"featured_media":13795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2166],"tags":[2178,2179,2180,2181],"class_list":["post-13794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-beauty-models","tag-cosmetic-and-hair-product","tag-fashion-clients","tag-modeling-work"],"_links":{"self":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/comments?post=13794"}],"version-history":[{"count":3,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13794\/revisions"}],"predecessor-version":[{"id":13824,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13794\/revisions\/13824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media\/13795"}],"wp:attachment":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media?parent=13794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/categories?post=13794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/tags?post=13794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}