{"id":13797,"date":"2010-06-01T16:36:12","date_gmt":"2010-06-01T13:36:12","guid":{"rendered":"https:\/\/model.world\/directory\/?p=13797"},"modified":"2025-03-15T16:52:51","modified_gmt":"2025-03-15T13:52:51","slug":"commercial-print-modeling","status":"publish","type":"post","link":"https:\/\/map.model.world\/directory\/commercial-print-modeling\/","title":{"rendered":"Commercial Print Modeling"},"content":{"rendered":"<p>Okay, let\u2019s list some more names. . . Oh, wait! We can\u2019t!\u00a0Nobody knows the names of commercial print models. They\u00a0work in obscurity, playing the roles of other kinds of people.\u00a0A \u201ccommercial print model\u201d is one who specializes in print<br \/>\nadvertising (magazines, newspapers, store inserts, posters and\u00a0billboards and the Internet). They don&#8217;t get huge fees (although\u00a0pay can be very good indeed), national recognition or lucrative\u00a0national ad contracts, but they are the backbone of the modeling\u00a0industry.\u00a0The requirements to be a commercial print model are very\u00a0different from a fashion model. It can help if you look a lot like a\u00a0\u201cmodel,\u201d but there is work available in most markets for many\u00a0other types. Models can be older, shorter, or heavier and need not\u00a0be pretty or beautiful &#8212; &#171;interesting&#187; often will get work, and\u00a0\u201cgeneric good looks\u201d is the most common look required.<br \/>\nCommercial models are asked to play roles: \u201cyoung mom,\u201d \u201cactive retiree,\u201d \u201cDoctor,\u201d \u201cexecutive,\u201d and they should look like<br \/>\nidealized versions of these and other roles. In most markets the\u00a0hardest demand for an agent to fill is for middle-aged men. In\u00a0addition there is ample opportunity for \u201ccharacter\u201d models \u2013\u00a0people who don\u2019t have standard good looks, but do have<br \/>\ninteresting, expressive faces and don\u2019t mind playing character\u00a0roles. Things that help a commercial print model are acting ability,\u00a0an outgoing personality, availability for jobs, and good selfpresentation\u00a0skills. The great majority of commercial jobs are\u00a0booked through agencies, except for those that are given to\u00a0friends or members of the client&#8217;s family, or very small jobs<br \/>\nwhere the client feels he can\u2019t afford to use an agency.\u00a0Relatively few commercial print models make a living at it.\u00a0It is not a career; it is something they do on an occasional basis\u00a0while they do something else &#171;full time.\u201d Outside of the large\u00a0markets (New York, Chicago, Miami, Los Angeles and maybe\u00a0Dallas and Atlanta) it is doubtful that there is any city in America\u00a0in which more than a dozen people make a good living at\u00a0modeling, but in virtually all cities and substantial towns there are<br \/>\nmany, usually hundreds, who are in the modeling market, and\u00a0who occasionally find work.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, let\u2019s list some more names. . . Oh, wait! We can\u2019t!\u00a0Nobody knows the names of commercial print models. They\u00a0work in obscurity, playing the roles of other kinds of people.\u00a0A \u201ccommercial print model\u201d is one who specializes in print advertising (magazines, newspapers, store inserts, posters and\u00a0billboards and the Internet). They don&#8217;t get huge fees (although\u00a0pay [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":13798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2166],"tags":[2182,1664,2184,2183],"class_list":["post-13797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-commercial-print-modeling","tag-magazines","tag-posters-and-billboards-and-the-internet","tag-store-inserts"],"_links":{"self":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/comments?post=13797"}],"version-history":[{"count":3,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13797\/revisions"}],"predecessor-version":[{"id":13826,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13797\/revisions\/13826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media\/13798"}],"wp:attachment":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media?parent=13797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/categories?post=13797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/tags?post=13797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}