{"id":13899,"date":"2010-06-02T17:55:00","date_gmt":"2010-06-02T14:55:00","guid":{"rendered":"https:\/\/model.world\/directory\/?p=13899"},"modified":"2025-03-15T16:52:50","modified_gmt":"2025-03-15T13:52:50","slug":"large-market-cities","status":"publish","type":"post","link":"https:\/\/map.model.world\/directory\/large-market-cities\/","title":{"rendered":"Large Market Cities"},"content":{"rendered":"

The United States<\/strong>
\nNew York City<\/strong>
\nThe overwhelming fashion and advertising capital of the\u00a0country, New York is the sole Major Market city in the United
\nStates. The largest American design houses are located there, as\u00a0are most fashion magazines and major publishing houses. The\u00a0great majority of editorial fashion modeling is done in New York,\u00a0or by New York models on location somewhere else. There are\u00a0numerous opportunities for showroom and fit models, specialized\u00a0fashion trade shows several times per year, and New York\u00a0Fashion Week in September and February are the largest and most\u00a0prestigious opportunities for runway models in the country.
\nThe headquarters of many of America\u2019s largest corporations\u00a0are in New York, and most other large companies have a strong
\npresence there. Not surprisingly, New York is also the center of\u00a0the advertising industry. There are hundreds of top commercial\u00a0and fashion photographers in the city, and a wide variety of\u00a0production support companies. All that is supplemented by the\u00a0most robust theatrical center in the world and a substantial amount\u00a0of television production. Opportunities for models and actors of\u00a0all types abound.
\nFinally, New York is a popular destination for conventions,\u00a0trade shows and expositions, so promotional modeling\u00a0opportunities are great as well.\u00a0As you would expect, competition abounds too. The most\u00a0and best fashion models are in New York. There are thousands of\u00a0professional commercial models as well. Many models who\u00a0could have long, lucrative careers in smaller market cities\u00a0languish in New York, simply because of the level of\u00a0competition. It\u2019s the city you go to if you want to work at the top\u00a0levels, but it\u2019s also the hardest city to succeed in.<\/p>\n

Chicago<\/strong>
\nLong the second city of fashion in the United States, Chicago\u00a0is a major market for catalog work, and a strong secondary market\u00a0for advertising.\u00a0Numerous national retailers including Sears and Spiegel\u00a0shoot their catalogs in Chicago. A number of large advertising\u00a0agencies are also located in Chicago, and there is a substantial\u00a0amount of commercial print work to be had. In addition, Chicago\u00a0has a robust industrial video market, and live theater opportunities\u00a0for actors that are second only to New York.\u00a0Editorial fashion opportunities are much smaller than in New\u00a0York City; mostly they are for local newspapers and magazines.<\/p>\n

Los Angeles<\/strong>
\nLos Angeles is driven by the movie industry in Hollywood,\u00a0which has spawned episodic television and TV commercial\u00a0production companies and the richest supply of actors in the\u00a0world to work on them. There is substantial commercial work,\u00a0although the competition among commercial print models is the\u00a0stiffest in the country, since actors tend to take up commercial\u00a0modeling as a supplement to their incomes.\u00a0Los Angeles also has its own garment district, and now hosts\u00a0its own Fashion Week. It is not as large as Fashion Week in New\u00a0York, but it does provide substantial opportunities for runway\u00a0models (often flown in from New York and Europe).\u00a0Because of its warm weather and beaches, Los Angeles
\nprovides a good market for swimsuit models. It is also the largest\u00a0market in the world for glamour models, in part because Los\u00a0Angeles is the production center for the adult film and magazine\u00a0industry.<\/p>\n

Miami<\/strong>
\nPeople shoot in New York because of the concentration of\u00a0creative and financial resources there. But New York isn\u2019t always
\ncongenial to shoot in, especially in the winter.\u00a0A couple of decades ago production companies discovered\u00a0that Miami\u2019s South Beach, with its warm winter-time weather and\u00a0art-deco architecture, was an excellent place to do location\u00a0shoots. At the time prices were much lower than in New York,\u00a0and governmental regulations less burdensome. The city became\u00a0a winter-time haven for northern and European production\u00a0companies, and a strong secondary market for editorial fashion\u00a0and swimsuit work. Models and photographers flock to Miami at\u00a0the beginning of \u201cseason\u201d (roughly November of each year) and\u00a0stay until April or so, when nearly everybody packs up and goes\u00a0home. Time has moved on, and South Beach Miami has changed.\u00a0Prices have risen dramatically, the city government has imposed\u00a0both taxes and burdensome regulation, and South Beach is\u00a0starting to feel less congenial than it once did. Many of the\u00a0production companies are now going to Cape Town, South Africa\u00a0during \u201cseason\u201d. Even so, Miami remains a very substantial\u00a0fashion and commercial market during the winter months, and it\u00a0appears that the initial flight of talent to other markets may be\u00a0reversing.<\/p>\n

Tertiary Markets<\/strong>
\nA number of cities in the US offer substantial catalog and\u00a0commercial opportunities, although few of them do much
\neditorial fashion work. Local ads (print and TV) are produced\u00a0everywhere, and the larger the city, the greater then chances for\u00a0getting some of that work.\u00a0The strongest tertiary market cities are Dallas, Atlanta, and\u00a0Boston. Phoenix was at one time thought to be on the path to\u00a0being a strong tertiary market, but its development has been\u00a0slower than anticipated. Other substantial markets are in Seattle,\u00a0San Francisco, Tampa and Greensboro, NC.<\/p>\n

Canada<\/strong>
\nBy far the dominant fashion market is Toronto, with Montreal in a\u00a0distant second place. Vancouver has a thriving film\/TV
\nproduction business, and commercial modeling is available, but\u00a0relatively little opportunity for fashion.<\/p>\n","protected":false},"excerpt":{"rendered":"

The United States New York City The overwhelming fashion and advertising capital of the\u00a0country, New York is the sole Major Market city in the United States. The largest American design houses are located there, as\u00a0are most fashion magazines and major publishing houses. The\u00a0great majority of editorial fashion modeling is done in New York,\u00a0or by New […]<\/p>\n","protected":false},"author":43,"featured_media":13900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2166],"tags":[2340,988,2285,2337,572,892,1845,2338,2339],"class_list":["post-13899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","tag-an-francisco","tag-canada","tag-chicago","tag-large-market-cities","tag-los-angeles","tag-miami","tag-new-york-fashion-week","tag-opportunities-for-models","tag-tertiary-markets"],"_links":{"self":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/comments?post=13899"}],"version-history":[{"count":1,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13899\/revisions"}],"predecessor-version":[{"id":13901,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/posts\/13899\/revisions\/13901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media\/13900"}],"wp:attachment":[{"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/media?parent=13899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/categories?post=13899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/map.model.world\/directory\/wp-json\/wp\/v2\/tags?post=13899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}